Amacx is proud to announce a new chapter in its partnership with Team Visma | Lease a Bike during the upcoming Tour de France Femmes. The collaboration will bring a new activation to life around one of the most anticipated races of the season.
At the heart of the collaboration is a custom helmet featuring Amacx branding, which Ferrand-Prévot will wear throughout the Tour de France Femmes. The helmet gives Amacx a unique presence at the world’s biggest women’s race and further strengthens our existing relationship with Team Visma | Lease a Bike. Since joining the team, the French rider has relied on Amacx products, including gels, bars and sports drinks, as part of her race and training nutrition. Building on that relationship, a dedicated collaboration during the Tour de France Femmes felt like a natural next step for both parties.
The specially designed helmet provides additional visibility for the collaboration at the world’s biggest women’s cycling event. After Wout van Aert and Jonas Vingegaard, the Tour de France Femmes winner will become the third Team Visma | Lease a Bike rider to wear a personally customized helmet, reflecting Ferrand-Prévot’s international profile as one of the most successful riders of her generation.
Sven van der Lugt, Head of Partnerships at Team Visma | Lease a Bike, is pleased with this new chapter in the collaboration with Amacx:
“We are very happy to create this unique activation together with Amacx around Pauline during the Tour de France Femmes. It is exciting to see an existing partnership evolve into something with even more depth and relevance. To bring that story to life during the biggest race in women’s cycling makes it even more special.”
With the support of Amacx, Ferrand-Prévot has taken her on-bike fuelling strategy to the next level:
“I’ve been using Amacx products since joining Team Visma | Lease a Bike and they’ve become a trusted part of my preparation and racing. It’s nice to take our collaboration to the next level during the biggest race of the season.”
Gino Vierhouten, CEO of Amacx, is looking forward to the special collaboration:
“For us at Amacx there is no bigger compliment than an athlete like Pauline trusting our products and fueling strategies while chasing the win on the sport’s biggest stage, once again. Pauline understands how fueling is a key part of her performance and really took her fueling strategy to a new level this year.”
